About

A founder-led consultancy built on one idea: opportunity comes first.

NAAS Consulting is a founder-led boutique consultancy in Riyadh that helps international companies find, win and structure business in Saudi Arabia. We scout opportunities, build partnerships and joint ventures, develop sales and advise on strategy and risk, then set up the structure the business needs.

Why we exist

Companies rarely fail in Saudi Arabia because of paperwork.

They stall because they arrive without the right opportunity, the right partner or the right access. Setting up a company takes weeks. Building the relationships that fill it with business is what takes years.

So we start where value starts. We scout and qualify opportunities, find and vet the partners that unlock them, and work alongside our clients to win their first contracts, advising on strategy and risk at every step.

When the business case is proven, our in-house lawyers and government relations officer set up the entity and keep it in good standing. By then, the structure has something to serve.

We are small on purpose. A provider that sells setup by the unit needs volume; our work depends on judgement. So we take on a limited number of mandates, keep senior people on every one, and stay independent of the partners and providers we introduce.

Founder-led

Built on fifteen years inside the Saudi startup and innovation economy.

NAAS Consulting was founded by Nawaf Alsahhaf, the founding CEO of the Business Incubators and Accelerators Company (BIAC) in the PIF group and the first CEO of the BADIR Program for Technology Incubators and Accelerators. He works on every mandate with a small in-house team of lawyers, a government relations officer and corporate consultants.

Meet the team

How we work

Principles we hold ourselves to.

01

Senior-led

Mandates are led by senior people who stay involved from the first meeting to the signed contract.

02

Selective

We take on a limited number of mandates at a time, and say so when the fit or the timing is wrong.

03

Evidence over optimism

We tell clients where the opportunity is, and just as clearly where it isn’t.

04

Independent

We are paid by our clients alone, never by the partners, buyers or providers we introduce.

05

Clean by design

We do not offer, give or accept anything of value to influence a government or procurement decision. We screen partners for sanctions and corruption risk, and decline any mandate where we have an undisclosed conflict of interest.

06

Confidential by default

Your plans, partners and pipeline stay between us.

Vision

Every international company that enters Saudi Arabia should arrive with a qualified opportunity and the right partner, not just a licence.

Mission

To connect international capability with Saudi opportunity through senior, independent advice, and to build partnerships worth keeping on both sides.

Have an opportunity in mind, or looking for one?

Tell us your sector and ambition. Within one business day we will reply with an honest first view of where the opportunity is and, if it fits, a scope for an Opportunity Scan.

Discuss an opportunity